Boats Quarterly7 Major Flaws in Yacht Marketing (Part 2)In the article I published last week, which detailed my outreach to 3,212 yacht brokerages, I shared some initial insights. Two weeks…6 min read·Apr 29, 2024----
Boats Quarterly7 Major Flaws in Yacht MarketingI personally reached out to 3,212 yacht brokerages, a task that involved visiting each website to find their contact information and…5 min read·Apr 29, 2024----
Boats QuarterlyIf I Started a Marine Startup Today: Lessons from the DeepHaving launched several startups in this industry, I’ve experienced both failures and successes. Additionally, I’ve been approached with…7 min read·Apr 29, 2024----
Boats QuarterlySetting Sail on LinkedIn: How I Made WavesWhile traditional networking at events remains vital, the global scale and timing conflicts of marine industry gatherings underscore…6 min read·Mar 30, 2024----
Boats QuarterlyAdvertisment Brokerage in the Boating IndustryAdvertising in the boating industry presents unique challenges, stemming from a variety of issues. These can range from a misunderstanding…6 min read·Mar 30, 2024----
Boats QuarterlyAn Industry Adrift — Trade Associations, Right Whales, and Youth DevelopmentThe boating industry is navigating through challenging times. At its core, trade associations play a crucial role, envisioned as the…9 min read·Mar 30, 2024----
Boats QuarterlyLessons from My Boating Industry Failures 🟥I initially planned to delve into the broader topic of business failures within the boating industry. However, upon reflection, I’ve…11 min read·Mar 30, 2024----
Boats QuarterlyThe Misguided use of AI in Boating Industry MarketingDuring the Miami Boat Show, as I walked the dock, I encountered a marketer from the industry. This was someone I had once hired during my…7 min read·Mar 21, 2024----
Boats QuarterlyThe Top 11 Mistakes Marine Business MakeAs the industry has evolved, it’s become apparent that there’s a significant shortage of marketers within this sector. The barriers to…9 min read·Mar 21, 2024----
Boats QuarterlyNetworking Tips for Marine ProfessionalsBoats Quarterly Update: In my journey through the marine industry, I’ve launched multiple ventures, encountering significant challenges…8 min read·Mar 21, 2024----